Social Media and SEO tools to increase your site traffic

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Google has just released a new Search-Based Keyword Tool. It goes beyond the existing keyword suggestion tool. The intent here is to give advertisers more words to buy ads for on Google. For publishers though, this is a great source of ideas for words to use when writing.

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This is an important new feature that makes Google Custom Search more useful. You can use Google CSE to provide your users with a way to search only a short list of sites.

On-Demand indexing allows anyone with a Google Custom Search Engine or Google Site Search to identify and tell us about new pages or recent site changes by submitting a Sitemap to our Webmaster Tools.

Google Custom Search: On-Demand Indexing for a fast-moving web

This is only really useful for large sites with a lot of content. I would argue that for small sites and blogs, the normal global Google search is the only way people are going to find you any way, and secondary searches on your site are pretty small secondary source of traffic. Lijit, which is a service organizing Google CSE for bloggers is pretty useless, IMHO. When developers have full API access to Google CSE, it becomes a lot more interesting. This would surely be something developers would pay for, as the only alternative currently is Yahoo BOSS.

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Duncan Riley at the Inquisitr had a nice post (discovered via louisgray’s shared items) about the reality of building a blog. It is hard work, there is no free lunch. I particularly like this quote about building your reputation with search engines – both a factor of relationships and time.

…attracting traffic on a blog requires hard work, great content, and social interaction outside the blog. There’s also the time factor: most blogs take a good 6-9 months to truly establish themselves, not just in building traffic, but in building incoming links and good treatment in search engines. Take The Inquisitr for example: we did more traffic in the first 13 days of this month than we did for the full total of our first 3 months.

- 10 myths of blog marketers debunked

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